Матеріали конференцій, семінарів і т.п. (КПМ)
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Документ Відкритий доступ Approaches to understanding goods as an object of market exchange in industrial marketing(КПІ ім. Ігоря Сікорського, 2019) Zozulov, Alexander; Tetiana, Tsarova; Зозульов, Олександр Вікторович; Царьова, Тетяна ОлександрівнаДокумент Відкритий доступ Brand as the non-material active in the postindustrial society(RTU Publishing House, 2007) Zozul`ov, A. V.; Nesterova, J. V.Clause is devoted to the analysis of a role of actives of the enterprise in an industrial and postindustrial society. Changes of a role of a brand as non-material active of the enterprise in view of specificity of the Ukrainian market are investigated.Документ Відкритий доступ Competitiveness of SMEs in Terms of Industry 4.0(IEEE, 2019) Kukharuk, Anna; Gavrysh, JuliaДокумент Відкритий доступ Contemporary Evolution of the Economic System of China. Tendencies of China’s Historical Economic Development(L. I. Yudina, Futurolog, 2020-05) Guo, Xiyu; Yudina, NataliyaДокумент Відкритий доступ Distance E-Learning Around the Turn of the New Decade(L. I. Yudina, Futurolog, 2020-05) Yudina, NataliyaДокумент Відкритий доступ Ecological and economic effects of industrial and technological development(IOP Publishing, 2021) Ilyash, O.; Trofymenko, O.; Dzhadan, I.; Tsarova, T.Документ Відкритий доступ Economics of The Next Decade(L. I. Yudina, Futurolog, 2020-05) Bashiru, Oluwatobi; Yudina, NataliyaДокумент Відкритий доступ Elasticity of offer by price(2022-12) Tsarova, T.; Zozulov, O.Документ Відкритий доступ Future Studies for Transforming and Correcting Current Human Needs(КПІ ім. Ігоря Сікорського, 2022) Yudina, NataliyaUnder the conditions of great uncertainty of nowadays, future studies and business forecasting top the list of the orders of marketing researches. The chain of the recent unpredicted events as frequent crises of the global economy, the pandemic of Coronavirus disease-2019 and War in Ukraine showed that the Ukrainian companies had not been ready for them. They have faced with furious challenges never been before and questions “How to survive?”, “What is next?” and “What does the company have to do right now?” provoke the demand on forecasting on different terms long: 1-2 year (short-term forecasting for tactics); 2-5 years (forecasting for strategies); 5-10 years (long-term forecasting for the vision development); 10+ years (future studies for system-level evolution) (Fig. 1) [1]. Sure, more hectic demand is on short-termed forecasting that helps companies to adapt to changes quickly. It corresponds with the company necessity to survive and it is difficult for the company to think seriously about the long-term future. But if a company orients to operate right in the future and not to survive in today just, future studies and business forecasting have to turn into day-to-day activity.Документ Відкритий доступ GAI’s Hyperreality And Brand Insurance(Київський національний економічний університет, 2023) Yudina NataliyaДокумент Відкритий доступ Growth strategies of the company on the industrial services market(Dnipro University of Technology, 2020) Solntsev, M.; Zozul'ov, O.Документ Відкритий доступ Holistic business model as a base for marketing stress testing development for achieving economic sustainability in changing environment conditions(Dnipro University of Technology, 2020) Menkova, Krystyna; Zozul'ov, OleksandrДокумент Відкритий доступ Innovative Principles Of Marketing Management Under The Conditions Of Information Society(Одеський національний економічний університет, 2023) Yudina NataliyaДокумент Відкритий доступ Insurance in Ghana(2020-03) Nartey, Rachel Korkor; Yudina, NataliyaДокумент Відкритий доступ Insurance of Global Mental Challengies(2020) Zare, Ahmadreza; Yudina, NataliyaДокумент Відкритий доступ Marketing activity of industrial and manufacturing enterprises in the context of fundamental changes in the marketing environment(University of Economics and Humanities Bielsko-Biala, Poland, 2022-12) Zozulov, O.; Tsarova, T.Документ Відкритий доступ Marketing Innovative Way : Curiosity, Dynamics And Future Studies(Київський національний економічний університет, 2023) Yudina Nataliya; Юдіна Наталія ВолодимирівнаUnder the conditions of the information society, one of the most common mistakes made by marketers in the process of making marketing decisions is the developing marketing strategies based on questionnaire surveying the opinion of the majority, which forms the basis of traditional marketing research. This article proposes an innovative approach for marketers to overcome potential pitfalls. It involves increasing curiosity, which entails not directly surveying the majority but observing users’ behavior dynamically over a specific period of time and studying the future as a means of shaping reference points for consumers rather than adapting to their needs.Документ Відкритий доступ New Wave of Coronavirus Disease in China: Consequences to the Global Economy(КПІ ім. Ігоря Сікорського, 2022) Mobaraki, Amirreza; Yudina, NataliyaThe scientific community of the world has not yet officially announced what the source is the reason of the Coronavirus disease. On the one hand the results of different studies show that the virus is a product of natural evolution, it is genetic and has been passed from bats to humans through other mammal. On the other hand, it may be possible that the virus was made by a human. But the pandemic of the coronavirus disease COVID-19 has synchronised the global economy and turned into the reason of the global economic crisis [3-5].Документ Відкритий доступ Reform of China's Development against Poverty and Disasters(L. I. Yudina, Futurolog, 2020-03) Zhao, MengYao; Yudina, NataliyaДокумент Відкритий доступ Social position of the purposefull brands(University of Economics and Humanities, 2021) Yudina, Nataliya
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