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Adaptive strategies for managing the competitive potential of an architectural and construction company
(Видавничий дім «Гельветика», 2024) Kubanov, Ruslan; Yashchenko, Oleksii; Makatora, Dmytro
Adaptive strategy is a key in the modern business environment as it allows businesses to respond effectively to changes in market conditions and ensures their competitiveness. The adaptive strategy for managing the competitive potential of the architectural and construction company was not investigated at the level of a separate study. The purpose of the study is to determine the nature and characteristics of an adaptive strategy for managing the competitive potential of an architectural and construction company. The process of forming the competitive potential of the company as a comprehensive strategy of actions aimed at achieving competitive advantages over a certain period of time is considered. The strategies of growing, stabilising, surviving and adapting are analysed. The principles, functions and stages of operation of the adaptive management system are the subject of the article. According to the authors, an adaptive strategy for managing the competitive potential of architectural and construction companies is an approach aimed at continuously adapting the company’s management strategies to the changing internal and external environment in which it operates. This approach implies flexibility and readiness for rapid response to changes in market conditions, technologies, competition, legislation and other aspects of activity. It has established that a flexible organisational structure, staff competence and continuous improvement of products and services are the components of the adaptive strategy methodological triangle. Using such a methodological triangle allows architectural and construction organisations to be flexible and adaptable to changes in the competitive environment, to adapt quickly to new conditions and to maintain their competitiveness. According to the authors, the characteristics of the adaptive strategy for managing the competitive potential of architectural and construction companies include the following aspects: intellectual capital of companies in the field; ensuring the uniqueness of products in a particular market segment; pricing; ensuring the quality of products and services; availability of financial resources; information and innovation activities; introduction of resource-saving technologies in a construction company; use of innovative approaches to the design, construction and operation of buildings. The results of the study can be used in the process of formation and implementation of adaptive strategies for managing the competitive potential of the architectural and construction company. Key words: adaptive strategy, competition, competitive environment, competitive potential of an architectural and construction company, market conditions, system, transformation, adaptation.
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Algorithm for resolving conflicts with clients by managers of architectural and construction companies
(Видавничий дім «Гельветика», ДВНЗ «Ужгородський національний університет», 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan
The study is devoted to the development of an effective algorithm for resolving conflicts with clients for managers of architectural and construction companies. The relevance of the topic is that the ability to manage conflict situations is a key success factor in the construction industry, where disputes between contractors and clients are common. The authors identify the main types of conflict that managers of architectural and construction companies may face, including conflicts over changes to project documentation, delays in completing work, problems with the quality of materials or workmanship, misunderstandings about the budget, communication barriers and differing expectations. These situations can significantly affect the financial performance of the organisation, the project schedule and the internal atmosphere within the team. The authors propose a structured algorithm consisting of six stages to resolve such conflicts: 1) Conflict identification – assessment of the situation, identification of the causes of the conflict and gathering of information from all parties. 2) Situation analysis – identification of the main interests and needs of the client, assessment of the possible consequences of the conflict. 3) Communication – organisation of a meeting with the client, use of active listening to identify emotions and needs. 4) Finding and choosing optimal solutions – generating problem-solving options with the client, assessing opportunities and compromise solutions. 5) Solution implementation – development of an action plan for the implementation of the agreed solution, identification of responsible people and deadlines. 6) Monitoring, evaluation and documentation – systematic monitoring of the implementation of the solution, assessing customer satisfaction, recording all discussions and decisions. The authors emphasise that the application of this algorithm can lead to an increase in customer satisfaction, a guarantee of timely project implementation and an improvement in the financial performance of the company. Furthermore, effective conflict management helps build positive internal team communication. The study also highlights the importance of developing the competencies and applied skills needed for conflict resolution, such as active listening, negotiation, emotional intelligence and stress management. These are critical to making the proposed algorithm work. Overall, this study offers a comprehensive approach to client conflict management that can be used by architectural and construction managers to improve their efficiency and competitive position in the marketplace. Keywords: conflicts, clients, architectural and construction managers, conflict resolution algorithm, stress management, active listening, negotiating, emotional intelligence.
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ARCHITECTURAL AND ECONOMIC APPROACH TO LOW-RISE HOUSING TO ACHIEVE ECONOMIC STABILITY AND SUSTAINABLE DEVELOPMENT
(Publishing House "Helvetica", 2023-12) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Ященко, Олексій Федорович; Макатьора, Дмитро Анатолійович; Кубанов, Руслан Анатолійович
Sustainable construction, in the context of sustainable development at economic, social and environmental levels, is a proven strategy that responds to the challenges of the modern construction industry. It is an approach that focuses on balanced development, taking into account the needs of the present without compromising the needs of future generations. At the economic level, sustainable construction contributes to the creation of efficient and energy-saving buildings, which helps to reduce heating and cooling costs. It also reduces the impact of construction on financial resources through the use of more cost-effective materials and technologies. This research aims at identifying theoretical concepts and practical ways of economic, environmental and construction development of architectural and economic concept of low-rise buildings for achieving economic stability and sustainable development of the country. In order to create the concept of sustainable development, it is recommended to base it on the circular economy model. This model provides for the reuse of materials. The unacceptability of using materials that cannot be reused is the main principle of this model. This means that, without producing waste or polluting the environment, resources should be used efficiently and in a circular manner. It should be noted that the cost of building houses and apartments in this type of development needs to be identified in detail when analysing the cost of low-rise development. The cost of developing infrastructure such as engineering and transport, and the cost of maintaining engineering networks and transport communications must also be considered. In general, the feasibility study also includes the cost of land and legal regulation. According to the authors, maximum economic efficiency can be achieved by concentrating on developing two to four-storeyed buildings. In low-rise residential buildings, there are two ways to save energy. Firstly, by reducing energy consumption from external sources through the installation of autonomous or local technical systems. Secondly, by using energy-efficient buildings that use alternative energy sources, energy savings can be achieved. One of the key concepts of modern housing is considered to be the active house. This means that modern economic concepts need to be applied. For example, the principle of “zero waste” and the model of a circular economy based on this principle require that the generation of waste be reduced or avoided as much as possible. In the case of old buildings, the principle of zero waste means that these buildings should be easy to dismantle without generating a significant amount of waste. One of the possible uses of these materials is to create new building materials or to produce other goods. The conclusions show that economic resilience, sustainable development and improved quality of life in the country can be achieved by using the architectural and economic concept of low-rise buildings. This has great potential to create a sustainable and prosperous society in the future, but requires an integrated approach and collaboration between different stakeholders.
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Customer Focus as a Tool for Improving Business Efficiency in the Architecture and Construction Industry
(ФОП Лібуркіна Л. М., 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Zinych, Petro
The study considers customer focus as a key tool for improving the efficiency of enterprise in the architecture and construction industry, which is a complex and diversified area, where the success of enterprises depends on their ability to adapt to both market requirements and the requirements put forward by customers. Customer focus in this industry is key to success, as consumers are looking for a personalized approach, quality services, and a positive communication experience. It is important to remember that a customer-focused approach in the construction business involves attention to customer requirements and establishing partnerships, which contributes to meeting customers’ needs and the successful implementation of projects. It is defined that the successful implementation of a customer-focused strategy in the business activities of enterprises in the architecture and construction area requires careful consideration of several key elements. Understanding customer needs and preferences, building a customer-focused culture, training employees to interact with customers, motivating the staff, and diagnosing the efficiency of customer-focused strategies are key to achieving success in this sphere. These elements help companies not only meet the needs of customers but also create long-term and mutually beneficial relationships with them. Taking these aspects into account helps to improve the level of service, increase customer satisfaction and increase the company’s competitiveness in the market. Therefore, it is important that businesses work carefully and systematically on these elements for the successful implementation of a customer-focused strategy. The main aspects of customer focus are considered, models and methodologies that help enterprises to interact with customers, taking into account their needs and expectations, are presented. The team of authors highlights the step-by-step process of developing customer focus, as well as the methodology of «Managing business processes of customer focus» as the key to the successful operation of enterprises in the architecture and construction industry. The SERVQUAL model for assessing the quality of services and the use of the NPS index to measure the level of customer loyalty are also considered. The conclusions state that customer focus contributes to the development of long-term relationships with customers, maintaining a loyal customer base, attracting new consumers and increasing their level of loyalty. Through the customer-focused approach, the company can effectively adapt to changes in the market, improve its services and ensure high quality of work. Adaptability, customer interaction and continuous process improvement are an essential part of the success of construction companies in today’s competitive environment. This research can help an enterprise in the field of architecture and construction to increase competitiveness, attract new customers and retain existing ones, as well as improve the quality of services and customer satisfaction.
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Economic constant of introducing resource-saving technologies at a construction company in an unstable market environment with limited resources
(Видавничий дім "Гельветика", 2024) Kubanov, Ruslan; Makatora, Dmytro; Prusov, Dmitry
Theoretical concepts and applied possibilities concerning the feasibility of introducing resource-saving technologies in a construction company under the influence of an unstable market environment and limited resources are determined. The article considers the dependence of construction production on many factors of the external and internal environment: natural and climatic, engineering and geological, economic, suppliers, sub-suppliers. This leads to the existence of a variety of projected cost and time indicators for a given construction project. This is due to the impossibility of obtaining accurate information on the conditions of project implementation. In the authors’ opinion, the limited availability of raw materials and the threat of their depletion are the reason for the constant rational use of raw materials and the search for new energy sources. The authors argue that in an unstable market environment and with limited resources, introducing resource-saving technologies can have a significant economic impact. Economic benefits, reduction of negative impact on the environment, improvement of the company’s image and status are the main advantages of introducing such technologies. It is necessary to compare the economic benefits of implementing resource-saving technologies with the costs of their installation and operation in order to determine the economic feasibility constant. Economic benefits include increased productivity, reduced costs due to resource savings and improved product quality. Costs are related to the installation of new technology, replacement of equipment, staff training and other factors. Economic feasibility is an economic assessment that helps determine whether introducing resource-saving technologies is economically viable. It can help construction companies make decisions about investing in new technologies in the context of an unstable market environment and limited resources. The article gives examples of the use of cost-effective resource-saving technologies: the reconstruction of Maidan Nezalezhnosti (Independence Square) – the use of inventory shuttering in the complex use of softeners and chemical additives to concrete; the rationale for types of individual housing construction using recycled materials and the introduction of energy-saving technologies; the concept of “smart building”; the use of recycled materials such as bottles, paper, plastic and other materials in the construction of buildings. The article concludes that the use of resource-saving technologies can be an effective tool for ensuring the competitiveness and sustainable development of a construction company in an unstable market environment and with limited resources.
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Economic justification of renovating and improving architecture and construction according to European standards
(Чорноморський національний університетімені Петра Могили,ТОВ "ДКС Центр", 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Zinych, Petro
The article formulates theoretical and methodological principles of economic justification of the expediency of renewing and improving architecture and construction according to European standards. There is evidence that investment, especially foreign investment, is not only an instrument of development, but also a method of regulation of the economy by means of capital transfers. The peculiarities of the assessment of the effectiveness of investment projects in the field of architecture and construction are under consideration. The relevance and practical significance of the closed-loop economy are demonstrated. The implementation of energy saving technologies in the EU countries, which have been successfully applied in the energy markets of Ukraine, is the subject of analysis. It proves that besides energy efficiency it is important to implement the concept of “smart city”. Certain areas of the study show that the updating and improvement of building codes and architectural practices is an important component of the economic development of Ukraine. The introduction of modern technologies and standards in construction can have a positive impact on the competitiveness of Ukrainian companies. It can help create new jobs and increase construction activity. The development of the construction industry will also contribute to the implementation of infrastructure and housing projects, which will have a positive impact on regional development and the quality of life of the population. It should be noted that the harmonisation of the Ukrainian legislation with the European standards will facilitate the easy integration of the country into the European and global economic space. In particular, by reducing technical barriers and creating synergies between standards, it facilitates trade in Ukrainian products and services. However, since harmonisation requires legislative changes, adaptation to new standards and training of specialists, it is a complex and time-consuming process. The conclusions state that in adopting European standards in construction and architecture, Ukraine is not only adapting to the modern requirements of the time, but is also taking a strategic step that will open wide opportunities for the country in the international arena, bringing economic benefits and improving the quality of life of its citizens. Implementing these changes will require the combined efforts of government, business and civil society, but the results will provide a solid foundation for the country’s sustainable development and European integration.
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Features preparation of the project manager in the architecture and construction industry
(Київський національний університет технологій та дизайну, 2023) Makatora, Dmytro; Yashchenko, Oleksii; Kubanov, Ruslan
The architectural and construction sphere is very relevant in the modern world with numerous social, economic and technological challenges. A special role in the industry is played by the activities of the manager and its specificity. The management of domestic architectural and construction enterprises is interested in the presence of qualified economic professionals who could professionally carry out management tasks, including planning and operational management of all aspects of economic and production activities of the organization, marketing research, price and commodity policy, as well as financial activities and financial activities resources. FORMULATION OF THE ARTICLE OBJECTIVES. The purpose of the study is to identify and analyse the theoretical and practical features of the activity of a manager in the architectural and construction industries. RESEARCH HYPOTHESIS: Architecture and construction manager has a combination of theoretical and practical skills that are needed for successful activities. The peculiarities of this role include several areas of activity, including theoretical knowledge, project management, understanding of legal aspects, leadership and communications skills, financial management, technical knowledge and innovative approach. This scientific and applied constant is a benchmark for the selection of managers in domestic architectural and construction enterprises and requires description, concretization and verification in practice. METHODS: analysis of literature – review of scientific publications, journals, books and other sources for collecting and analyzing information about this topic of research; system analysis – study of the object of study as a complex system with interconnected elements; deductive and inductive methods – the use of logical thinking to derive general principles or conclusions from specific facts or data; The interdisciplinary approach is the integration of knowledge, methods and practices in different disciplines to solve a certain problem. The combination of these methods ensures the quality of the study. CONCLUSIONS: The manager in the architectural and construction industry plays a critical role in managing construction projects and enterprise development. This position requires a combination of theoretical knowledge of architectural and construction processes with practical skills in project management. The peculiarities of this role include several areas of activity, including theoretical knowledge, project management, understanding of legal aspects, leadership and communications skills, financial management, technical knowledge and innovative approach. Ukraine has considerable potential in the development of the architectural and construction industry, and managers in this area have an important role in the realization of this potential. Ensuring effective management of construction and development projects will contribute to the sustainable and progressive development of the Ukrainian economy. KEYWORDS: architecture and construction industry; manager; project; management decisions; risks; construction technologies; construction standards and regulations; architectural and engineering solutions.
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Impact of economic factors on design and construction processes in architecture and construction
(ВД «Гельветика», Херсонський державний аграрно-економічний університет, 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan
The influence of economic factors on the design and construction processes in the architecture and construction industry is under consideration and theoretically underpinned. The following aspects (factors of influence) were found to be among the economic problems faced by Ukrainian architects, developers and urban planners. Design and construction costs are the first problematic and applied area. The general classification of design and construction costs has been presented. It is noted that a project can be made more affordable and efficient through effective project cost management and finding ways to optimise costs. The economic feasibility of using the latest technologies is the second area of concern and application. The authors argue that the introduction of modern technologies such as BIM (Building Information Modelling), 3D printing in architecture and intelligent systems in buildings often faces economic barriers. However, by increasing process efficiency and reducing time and financial costs, they believe these technologies can be cost effective in the long term. Another problematic, applied area is energy efficiency. It has been noted that energy efficiency in construction requires up-front investment that can significantly reduce future building maintenance costs. Both the long-term savings and the improvement in the quality of operation of the facilities should be taken into account when assessing the profitability of such investments. It has been found that there are a number of ways to optimise the activities of a construction company. One of these ways is to implement an energy saving strategy in the company. This strategy consists of several stages. The first stage, based on the parameters of the company’s energy status, is to formulate a set of objectives. This means calculating and setting targets for reducing the energy consumed and improving energy efficiency. The second stage is the planning and implementation of a series of measures to save energy in the building. These may include the installation of energy saving equipment, the modernisation of heating and air-conditioning systems, the introduction of energy-efficient technologies in the construction process, the integration of energy-saving management systems, etc. The third step is to monitor the energy-saving processes. This includes systematic analysis and evaluation of the results of the implemented measures, monitoring energy consumption, identifying and eliminating potential problems. According to the authors, intensifying the introduction of new energy-saving echnologies is the innovative component of a construction company’s energy-saving activities. It is also important to develop scientifically based means of organising and managing the energy saving process in construction. The fourth problematic and applied area is the development and implementation of cost-effective norms and standards. It should be noted that improving the quality of design and construction, as well as improving economic performance by ptimising the use of resources, can be achieved by updating the regulations and standards governing construction and architectural processes through the integration of new knowledge and technologies. In particular, the cost of running construction projects can be optimised by considering economic parameters in the development of norms and standards.
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Information and communication technologies as a tool for increasing the efficiency of printing companies’ economic activity
(Хмельницький національний університет, 2024) Makatora, Alona; Makatora, Dmytro; Zenkin, Mykola; Kubanov, Ruslan
In order to increase the efficiency of economic activity of printing companies, the authors of the study have identified the following features and promising directions: reorientation of management tasks for the development of printing companies in order to ensure their competitiveness; determination of strategic directions of development of printing companies; optimisation of the appropriate level of information, resource and organisational support of printing companies for the successful implementation of development strategies; diversification of activities of printing enterprises; corporatisation of printing enterprises; ensuring investment development of printing industry enterprises. The implementation of strategies aimed at optimising processes, reducing costs, using advanced technologies and increasing the efficiency of interaction with consumers is the reorientation of management tasks for the development of printing companies in order to ensure their competitiveness. The strategic directions for the development of printing companies include: European integration, improvement of product quality in accordance with international standards, use of information technology to optimise production processes, innovation, expansion of production links, environmental friendliness and solving the problem of qualified personnel. The successful implementation of development strategies depends on optimising the appropriate level of information, resources and organisational support for the activities of printing companies. Information support is concerned with determining strategic directions through the analysis of internal and external information. The focus of resource support is on the efficient management of resources for the achievement of production efficiency. Organisational support involves creating an effective structure and motivating staff. Diversifying printing businesses in the current environment requires adopting the latest technologies and using information and communication technologies. This makes it possible to expand the range of products, increase the efficiency of production, optimise management and improve customer relations. The corporatisation of printing companies is important for business development, enabling companies to consolidate, implement large projects and expand markets. The integration of ICT contributes to the optimisation of production processes, the improvement of management efficiency and the creation of competitive advantages for printing companies. Using ICT in the printing industry plays a key role in increasing the attractiveness of companies to invest. The integration of ICT enables the optimisation of internal processes. It reduces costs, develops innovation and attracts new investors.
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Information and Communication Technologies as a Tool for Interaction Between Strategic and Operational Management in Printing Companies
(Державний університет «Одеська політехніка», 2024) Makatora, Alona; Makatora, Dmytro; Zenkin, Mykola; Kubanov, Ruslan
The study confirms the key role played by information and communication technologies and business strategies in supporting the interaction between the strategic management and the operational management in a printing company. The overall conclusion is that the effective management of printing companies requires the integration of information and communication technologies with business strategies. In general, in order to improve business efficiency, optimise production processes and enhance product quality, the use of ICT in the management of printing companies plays an important role. The integration of human resources, customer relationship management and enterprise resource planning systems with the enterprise information management system allows the creation of a holistic and efficient management system that contributes to the achievement of the company’s strategic goals. Using such systems helps companies to be competitive, ensures optimising business processes and has a positive impact on their performance. Keywords: information and communication technologies, printing company, strategic and operational management, business processes, operational strategies, production reorientation, production stabilisation, full specialisation, production uniqueness, diversification, production modification.
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Information and communication technology as a tool for increasing competitiveness in the printing industry
(Сумський національний аграрний університет, 2024) Makatora, Alona; Makatora, Dmytro; Kubanov, Ruslan
The study defines the role of information and communication technologies in the economy of the XXI century. It identifies the relationship between increasing competitiveness and the development of information and communication technologies in a printing company. The authors suggest that the basis for ensuring the competitiveness of a printing company is the actualisation of the role of information and communication technologies in the printing industry, as well as the following aspects of activity: automation and digital technologies; production of personalised printed products; use of electronic communication systems; application of information technologies that allow creating innovative printed products with complex design. The authors draw attention to the fact that it is important for the management to take into account potential problems when introducing innovations based on optimising the use of a complex of information and communication technologies in a company. Careful planning, analysis and assessment of possible consequences of implementation, openness to change and readiness for continuous improvement are general recommendations for the management of a company. In the view of the team of authors, particular attention should be paid to the ways in which technologies can contribute to the design and production of print products: 3D printing: using 3D printing technologies to create unique objects and parts that would be difficult or impossible to produce in any other way; Augmented Reality (AR): using AR to design printed products allows the creation of interactive elements that can interact with consumers’ smartphones or tablets; interactive QR codes: embedding QR codes in printed products allows consumers to quickly obtain additional information about a product or company by following a link or scanning a code; The article concludes that information and communication technologies open up new opportunities for the development of the printing industry, helping companies to adapt to rapidly changing market conditions and meet the needs of modern consumers.
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Internal factors forming competitive potential of small architectural and construction enterprises: systematisation, adaptation, universalisation
(Publishing House "Helvetica", 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan
Internal factors play a decisive role in the formation of the competitive potential of small enterprises in the field of architecture and construction. The comprehensive approach adopted in this study involves analysing and improving the following internal factors: business strategy; efficiency of the business management system and methods; innovation and investment potential; level of production organisation; planning system; system of economic, social and psychological incentives; intellectual and labour potential; corporate culture. In particular, the study identifies the following qualitative characteristics and impact of internal factors on the level of competitiveness of small architectural and construction enterprises. The systematisation of internal factors contributes to the identification of the most important elements that have an impact on a company’s successful strategy. In this way, enterprises can better focus their efforts and resources on the achievement of their strategic goals. An important component of a company’s competitiveness is the effectiveness of its management system. A company can increase its productivity and efficiency in managing resources by analysing and improving this system. The ability to innovate and invest is also important in running a successful business. Innovation helps to maintain a competitive advantage by enabling a company to introduce new technologies and develop its products. In order to increase productivity, the organisation of production requires the systematisation and optimisation of processes. A clear definition of roles and responsibilities, the rational use of resources and quality assurance contribute to a company’s success. Planning is important for developing the business and achieving its goals. Managers can make informed decisions and successfully manage their business through a clear definition of goals, strategies and plans. The system of economic, social and psychological incentives used to motivate employees affects productivity. The provision of an appropriate incentive system is an important factor in the recruitment and retention of talented employees. Intellectual and labour potential are indisputable assets of an organisation. Ensuring the sustainability and future prospects of the company by investing in human resource development, skills and knowledge of employees. The style and characteristics of team interaction are determined by the corporate culture. The productivity and efficiency of the company can be positively influenced by striving to create a positive and favourable atmosphere. Companies can increase their efficiency, flexibility and sustainability in a competitive environment by systematising, adapting and universalising these factors. In particular, systematisation helps with the organisation and identification of internal factors, adaptation enables a rapid response to changes in the environment and universalisation enables the expansion of the firm’s capabilities. With such a comprehensive strategy, small enterprises can ensure their stability, competitiveness and resistance to the changes in the market conditions.
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Marketing strategy for constructing and promoting low-rise buildings
(2024) Makatora, Dmytro; Kubanov, Ruslan; Yashchenko, Oleksii
The study presents the theoretical and methodological foundations for developing a marketing strategy for constructing and promoting low-rise buildings. Building and promoting low-rise housing requires an integrated approach and effective marketing strategy. The authors have identified a number of useful steps in this direction. Studying the target audience is the first step in developing a marketing strategy for such buildings. There is a need for market research, identification of the needs and requirements of future buyers, as well as their social and financial characteristics. Defining a unique offer is the second important aspect. This may involve using advanced construction technologies, increasing energy efficiency, innovative design or creating a convenient layout. Uniqueness makes a project attractive to consumers and differentiates it from the competition. One of the key aspects of a marketing strategy is to advertise and promote. The selection of the right communication channels is a key factor in the reach of the target audience. Some of the tools that can be used to promote low-rise buildings include internet marketing, social media, visual advertising, participation in exhibitions and presentations. It’s also important to remember to keep interacting with potential clients while building. This can include regular visits to the construction site, advice on the process of buying a house, and support for the customer after the building has been put into use. In conclusion, the marketing strategy for low-rise housing should be unique, customer-centric and effective in the promotion of the product. A well-constructed strategy will not only help to attract buyers, but will also create a positive image of the company. This will increase sales and compete successfully in the marketplace. Success in this area can be achieved through a thorough analysis of the target audience, the use of modern marketing tools and cooperation with experts. Keywords: marketing strategy, low-rise building, real estate market, construction object, segmentation, target audience, unique offer, communication channels.
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Motivational Mechanism of an Architectural and Construction Manager’s Activity
(Видавничий дім «ІНЖЕК», 2024) Kubanov, Ruslan; Makatora, Dmytro; Yashchenko, Oleksii
The motivational mechanism of an architectural and construction manager’s activity is a complex and multifaceted process that requires careful studying and analysing various aspects. This article is a study of this mechanism with a view to the identification of the key factors and their impact on the motivation of managers. According to the authors, motivating an architectural and construction manager is a complex and multifaceted process that includes two main components: motivating subordinates and personal and professional development of the manager himself. An important component of successful management in the construction industry is employee motivation. The motivation of employees towards the achievement of common goals through encouragement, training and development, as well as support in difficult situations, are key aspects of this process. Financial incentives also continue to be an important factor for some members of staff. Creating individualised plans that take into account the needs and motivations of employees is important to motivate them effectively. Key elements of a motivation strategy include developing creativity, professional skills and setting clear goals. The personal motivation of a manager also plays an important role in the achievement of success. Factors that influence a manager’s motivation and performance include the internal need for success and recognition, self-actualisation through creativity, and the need for recognition and professional achievement. In addition to technical skills, a successful manager in the architecture and construction industry must have leadership skills, strategic thinking and adaptability to changes in the industry. To ensure the sustainability of the company’s development, it is important to manage resources and budgets rationally. The conclusions emphasise that an important aspect of successful management in the architectural and construction industry is the development and stimulation of managerial motivation. This process is a matter of continuous improvement and consideration of the various factors that have an impact on motivation and productivity. The key components of effective motivation are approaching each employee individually, developing the manager’s personal and professional qualities, as well as leadership and strategic thinking skills. An important task for a manager is to create a stable and effective team that shares common goals and knows how to work together. Employees should be given opportunities to grow and develop, encouraging them to be creative and take the initiative to generate new ideas and increase overall productivity. In addition, in order to achieve high results in the architecture and construction industry, it is important to maintain a positive working climate and to develop effective motivational strategies that would add energy and motivation.
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Overcoming the architectural and construction manager’s professional and psychological academicism towards clients: problems and solutions: modeling the development of the economic systems
(Khmelnytskyi National University (Ukraine), 2024) Kubanov, Ruslan; Yashchenko, Oleksii; Makatora, Dmytro
The study is devoted to the problem of the overcoming of the professional and psychological academicism of the manager of the architecture and construction industry when dealing with clients. The term “manager’s psychological academicism” is defined as a manager’s readiness and competence in the field of interaction with clients and partners, combining professional management aspects with psychological knowledge and skills. The authors of the study stress that in order to overcome the psychological academicism of a manager, it is necessary to have an understanding of the psychological characteristics of clients, to be able to perceive their needs and expectations, and to adapt personal communication strategies in accordance with clients’ requirements. Particular attention is given to the ability to listen, understand and communicate effectively with clients, as well as building trust and positive relationships with them. In addressing the issue of psychological academicism, the key aspects of emotional control and emotional intelligence are discussed. The paper also highlights the importance of negotiation skills and adaptation to clients’ cultural characteristics and values for successful co-operation. Thus, the key to successful collaboration and achievement of business goals is the development of psychological academicism in the interaction of the architect and construction manager with the client. Recommendations for overcoming psychological academicism will help managers improve service quality, build trust and achieve success in their work, such as developing empathy, communication skills, cultural awareness, conflict management and building positive relationships. This approach will contribute to the creation of a positive working environment, the promotion of charismatic leadership and the increase in the effectiveness of projects in the architecture and construction industry. To sum up, overcoming psychological academicism is an important component of successful leading and working in a manager’s professional life. Overcoming psychological academicism will contribute to the successful implementation of projects and improve client relations, which will help to strengthen the market position and develop the business. Keywords: professional and psychological academicism, architectural and construction manager, management, managerial competence, empathy, conflict management, negotiation management, adaptation to clients’ cultural characteristics and values, business objectives.
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Sustainable development and architecture: economic feasibility of dualistic construction
(Хмельницький національний університет (Україна), 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Ященко, Олексій Федорович; Макатьора, Дмитро Анатолійович; Кубанов, Руслан Анатолійович
The characteristics, principles, and directions of sustainable development in architecture have been identified. The economic feasibility of implementing sustainable development in architecture has been substantiated. The Fourth Industrial Revolution has been considered in the context of sustainable development. The authors suggest utilising the latest technologies and innovations to enhance production efficiency, reduce emissions through the implementation of clean technologies, and utilise resources rationally. By combining the opportunities presented by the Fourth Industrial Revolution with sustainable development approaches, it is possible to achieve a balance between economic, social, and environmental aspects of development. Sustainable architecture aims to minimise negative environmental impacts and improve building performance by consuming fewer resources, reducing waste, and creating a functional and productive environment. The text discusses the importance of sustainable principles in architecture, including adaptability of architecture, recycling of resources, use of sustainable and renewable materials, and energy efficiency. The economic feasibility of applying sustainable principles in design has also been considered and justified. Additionally, the text provides examples of innovative architectural designs. This is a crucial step towards implementing sustainable building practices. The adaptability of architecture enhances space efficiency by enabling areas to serve various functions based on user requirements. Resource recycling minimises waste and the expense of extracting new materials. The use of sustainable and renewable materials aids in reducing the ecological impact of construction. Energy efficiency helps to decrease energy consumption and GHG emissions. Further research and innovative architectural designs can accelerate the development of sustainable construction and promote its wider adoption in the future. The authors suggest that taking into account the costs of building, maintaining, and operating buildings, as well as a balanced cost-benefit ratio, can significantly influence decision-making in the design and construction process. The authors argue that implementing environmental solutions in architecture may raise the initial project cost. However, in the long run, it can lead to significant economic benefits by reducing energy and maintenance costs, as well as increasing the overall value of the building.
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Sustainable Development-Based Approaches to Urban Recovery and Prosperity
(ВИДАВНИЧИЙ ДІМ «ІНЖЕК», 2024) Yashchenko, Oleksii; Kubanov, Ruslan; Makatora, Dmytro
The study found that a comprehensive approach based on sustainable development is needed to rebuild cities after conflict or war. The process of rebuilding and developing can be lengthy, but it’s important to ensure that the city develops in a harmonious way, considering economic, social and environmental aspects. Im portant trends towards sustainable urban development and ensuring its economic, social and environmental sustainability are reflected in modern pproaches to urban development. This means that urban planning and regeneration should consider not only material aspects, but also socio-cultural and environmental factors that affect the quality of life of those living in the city and the overall development of the city. Innovative technologies, energy efficiency, green building and social aspects are key to the improvement of infrastructure and quality of life in regenerated cities. The introduction of the latest technologies, which are important for the sustainable development of cities and their future viability, helps to reduce waste, rationalise the use of resources and preserve the environ ment. It is important to note that green cities are an important component of sustainable development in the modern world. These green city models are a valuable reference point for Ukraine and other countries in planning and implementing environmental initiatives in the urban environment. Approaches to creat ing green and sustainable cities vary. However, they all aim to ensure the quality of life of residents and the economic development of regions. It is important to bear in mind that green cities have the potential to improve the quality of life of the population, to contribute to the preservation of the environment and to the sustainability of the urban environment. Living and working conditions in cities can be gracefully improved and contribute to sustainable development at various levels by implementing effective development strategies inspired by these models. The study confirms that through the development of infrastructure and social initiatives aimed at creating a comfortable and safe environment for living and personal development, it is possible to improve the quality of life of city residents. In order to support sustainable urban development and improve the lives of residents, it is important to continue research in this area and to put the found approaches into practice. As a result of the study, recommendations have been developed to implement certain positions and conceptual approaches in the practice of urban renewal and development to create sustainable, cost effective and comfortable conditions for residents. The recommendations cover important areas such as innovative technologies, sustainable development, social aspects, getting the local community involved and financial stability. Applying these recommendations will help create cities that are environmentally friendly, energy efficient and liveable for their inhabitants. Keywords: sustainable development, urban regeneration and development, conceptual approach, urban infrastructure, social and economic opportunities, economic recovery.
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The smart city concept in the context of sustainable territorial development: innovation, economy, management, construction and applied characteristics
(ТОВ «ДКС Центр», 2024-02-20) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Prusov, Dmitry
The study identifies the characteristics of the Smart City concept; describes its main components, which include: innovation, economy, management, construction and applied elements. The article describes a scientific development based on the approach considering the concept of sustainable development as an opportunity to meet current needs without compromising the needs of future generations and preserving environmental integrity. A brief description of the strategic objectives within the framework of the strategy of sustainable development of Ukraine up to the year 2030 is also included. The authors are of the opinion that resources are a key element in the life cycle of a person, a city and a country. The concept of smart cities as a tool for creating the basis for sustainable development is one of the most effective concepts in this area, which is gaining popularity. In particular, one of the main principles of the smart city concept is the rational use of all types of resources. Innovation, economy, education, infrastructure and governance are the criteria and factors used to determine the level of smartness of a city and to study its potential to modernise. The author analyses the prerequisites, the nature and the sequence of the stages in the development of a smart city strategy. New York is used as an example of the best US experience in developing smart cities. Taking into account modern theoretical developments and global trends in the construction of smart cities, the key areas of reconstruction of Ukrainian cities on these principles are formulated, taking into account the geopolitical peculiarities, by elements: infrastructure, information, ecology, economics, management, security and healthy life. The conclusions state that the concept of a smart city in the context of sustainable development of territories includes a whole range of innovations, economic and management approaches, as well as construction and applied characteristics aimed at improving the efficiency of the urban environment and reducing its environmental impact. The smart city concept is currently a key development area for cities and territories, as it considers an integrated approach to urban environment planning and management. Innovative technologies, efficient use of resources and environmental solutions are becoming important components in the design of the sustainable city of the future. The improvement of the efficiency of the urban environment and the reduction of its environmental impact are important tasks for the creation of viable and attractive urban environments.
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Theoretical and Methodological Bases for Implementing BIM Technologies in Construction Companies: Essence. Characteristics. Economic Efficiency
(ВИДАВНИЧИЙ ДІМ «ІНЖЕК», 2024) Yashchenko, Oleksii; Makatora, Dmytro; Kubanov, Ruslan; Zinych, Petro; Prusov, Dmitry
The theoretical concepts and methodological characteristics of implementing BIM technologies in construction companies have been defined. BIM is an information modelling of a construction object, which involves the collection and processing of all information about a building with all its interconnections and dependencies, when the building is considered as a single object. It should be noted that when analysing the definitions of BIM, it is possible to come to the conclusion that it is necessary to make a clearer distinction as to what type of object is meant. Thus, there are some definitions that refer directly to the building model (Building Information Model), the building lifecycle process (Building Information Modelling) and the entire investment and construction process system (Building Information Management). It is pointed out that the traditional approach to design is based on two-dimensional models – plans, drawings and paper documentation. In contrast, Building Information Modelling (BIM) technologies add new aspects – construction plans, time and costs. These can be presented in any convenient form using an information model of the object in virtual reality. The short and long term benefits of using BIM technology in the construction industry are analysed in this article. It was noted that BIM goes beyond standard CAD systems as it allows to create three-dimensional models, known as 3D models, as well as models defined as 4D, 5D, 6D and even 7D. An automated project management system is described on the basis of three elements: the structure of project activities, the structure of resources and the matrix of resource allocation to project activities. In an automated system that ensures effective project planning, control and execution, these elements form a project management model. However, effective cost management throughout the project lifecycle is crucial to the successful implementation of the information system and maximising its benefits to the organisation. According to the authors, the overall cost-effectiveness factor of using BIM technology is determined by several factors: reduction of the overall level of project risks due to proven, accurate and optimised design solutions for engineering systems; reduction of construction time and construction costs as a result of reducing the number of errors in installation and use of materials; improvement of the quality and efficiency of building use will help reduce the negative impact on the environment. The conclusions emphasise that the successful implementation of BIM technologies in a construction company can lead to economic efficiency through an increase in labour productivity, a reduction in the cost of resources and materials, as well as an improvement in the quality and safety of construction processes. In addition, using BIM can help improve the quality of buildings and optimise the use of resources, helping to reduce environmental impact. In fact, BIM is a significant cost driver through this comprehensive approach to project management in construction.
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Theoretical and methodological bases for implementing the creative management technology «Factory of ideas» into architectural and construction company
(Khmelnytskyi National University (Ukraine), 2024-11-28) Makatora, Dmytro; Kubanov, Ruslan
The article is devoted to studying the theoretical and methodological foundations of implementing the creative management technology «factory of ideas» in the activities of an architectural and construction company. The authors emphasise the relevance of this problem in the modern market environment, where architectural and construction companies face high competition and fast changing consumer demands. In addition to improving technological processes, companies need to introduce modern management methods aimed at stimulating the creative potential of employees and generating innovative solutions in order to ensure success and sustainable development. The study looks at the nature and the main stages of the implementation of a «factory of ideas» in an architectural and construction company. The key stages are identified as follows: preparation phase, formation of working groups, organisation of training for employees, collection and analysis of ideas, development of strategies for their implementation, pilot implementation, monitoring and control of implementation, and continuous improvement of a creative management element. The article addresses the issue of implementing BIM technologies in an architectural and construction company by giving an example of the implementation of a «factory of ideas» . The article is a detailed description of the implementation of the above stages in this context. It has been found that for the manager-head of an architectural and construction company, participation in the «factory of ideas» can be an important motivational factor. According to these reasons, this process stimulates creativity, encourages interacting and collaborating with the team, and maintains openness to new ideas. As a result, participation in the factory of ideas increases the manager’s motivation, promotes the development of creative thinking and communication skills, and contributes to finding innovative solutions in the architectural and construction industry. It is emphasised that the successful implementation of the factory of ideas can be a key factor in increasing the company’s competitiveness and ensuring that it continues to develop and innovate. The paper concludes that the introduction of a factory of ideas in architectural and construction companies allows all employees to be actively involved in solving key tasks. It promotes the creation of new ideas and the improvement of the existing ones. The main benefits are an increase in work efficiency, the stimulation of creativity and innovative thinking, and an improvement in team communication and co-operation. At the same time, the authors stress the importance of proper staff training, monitoring of implementation results and continuous improvement of the «factory of ideas» as a tool for creative management.

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